brands
Cadillac
CAP Savings Event
(Volvo, Chevrolet, GMC, Cadillac, Polestar)
(Volvo, Chevrolet, GMC, Cadillac, Polestar)
when
2024 Q1
2024 Q4
scope
Promotional Microsite: ui design
Costco Warehouse: print marketing
Costco.com & CostcoAuto.com: digital marketing
Costco & CAP: social media graphics
brief
Costco Auto Program, operated by San Diego-based Affinity Development Group, bridges the gap between Costco and some of your favorite automotive brands. As Senior Graphic Designer for CAP’s promotions, my role is to design and produce campaigns that allow the car manufacturer's branding to shine while still fulfilling Costco and CAP requirements.
microsite
I was given the opportunity to own the web design of the Costco Auto Program promotions microsite. From the outset, my focus was on consistency in styles, type hierarchy, and spacing. Leveraging tailwindcss’s framework, my developer and I achieved a more polished site. Next, I wanted to add functions that made the site just a little more navigable and, most importantly, they had to be simple with no drastic changes. We did 2 things: implemented a bottom navigation bar for easier browsing between eligible model pages and reconfigured the user registration slider to better outline the purchasing process.
campaign marketing
In addition to the CAP promotions microsite, we also market directly at the Costco warehouse. Depending on the scope of the promotion, we design vehicle display kits and various warehouse displays, some which include: fliers, Costco Services Kiosk signs, vehicle window signs, gas pump toppers, and vehicle windshield banners. To round out the campaign, I also deliver social media posts and digital banner ads for Costco’s digital channels (Costco.com, Costco Emails, Facebook, etc.).
2024 costco auto program savings event
While we may offer promotional pricing for one or two OEMs throughout the whole year, during Q4, we work with several of our OEMs to bring together a collection of offers for our largest end-of-the-year savings event. For me, this means creating a unifying look for the overall campaign that doesn't tread on the OEMs' brand guidelines.
Take the Q4 microsite for a test drive below!
